C - S - R


What is CSR ?

CSR aims to ensure that companies conduct their business in a way that is ethical. This means taking account of their social, economic and environmental impact, and consideration of human rights.

Working in partnership with local communities

Socially responsible investment (SRI)

Developing relationships with employees and customers

Environmental protection and sustainability


Some businesses have as their main purpose the fulfilment of social or environmental goals, as opposed to a business that tries to achieve its financial goals while minimising any negative impact on society or the environment. These businesses are called Social Enterprises.

Importance of corporate social responsibility

Corporate social responsibility (CSR) has become one of the standard business practices of our time. For companies committed to CSR it means kudos and an enhanced overall reputation – a powerful statement of what they stand for in an often cynical business world.

The establishment of a CSR strategy (sometimes referred to as a sustainability strategy) is a crucial component of a company’s competiveness and something that should be led by the firm itself. This means having policies and procedures in place which integrate social, environmental, ethical, human rights or consumer concerns into business operations and core strategy – all in close collaboration with stakeholders.

For companies, the overall aim is to achieve a positive impact on society as a whole while maximising the creation of shared value for the owners of the business, its employees, shareholders and stakeholders. Not so long ago, the European Commission defined CSR as “the responsibility of enterprises for their impacts on society”, a succinct and distinct summation for sure.

A 2015 study by the Kenexa High Performance Institute in London (a division of Kenexa, a global provider of business solutions for human resources) found that organisations that had a genuine commitment to CSR substantially outperformed those that did not, with an average return on assets 19 times higher. Additionally, the study showed that CSR-orientated companies had a higher level of employee engagement and provided a markedly better standard of customer service.

And yet, despite the positivity and optimism that CSR brings to the corporate table, companies do not always accept their responsibilities in this area in good heart, with a fair number admitting to having adopted CSR mainly as a marketing gimmick. In some cases, firms may have been coerced into adopting CSR and did so with insufficient enthusiasm and vigour, leaving many of them to ponder what they could and should have done differently.

For those considering CSR as a strategic option the question to ask may very well be this: is the CSR payoff always worth the outlay?




Education is often referred to as the ultimate leveller that prepares and equips an individual, regardless of one’s socio-economic background, to realise her or his true potential. We firmly believe that education is the foundation upon which the development of an individual’s cognitive, psychological and intellectual faculties rests.

With this belief, we have set up community hospital infrastructure in Jamshedpur and have been running programmes to address leprosy, malnutrition, etc. for many decades now. Under our CSR programme for health – Aarogya, we operate mobile health clinics for remote, last mile tribal community outreach in Pune. We have tied up with Anganwadis and nutrition rehabilitation centres across India to ensure better nutrition and health awareness for children, pregnant women and lactating mothers. Our initiatives also focus on holding awareness sessions for adolescent girls to address their queries on puberty, health and hygiene.

Absence of formal skills renders the population largely unemployable. Tata Motors has partnered with various skill development centres across India to address this issue. To enhance the quality of training, we have developed standardised course content for automotive trades as well as partnered with reputed NGOs having previous experience of running skill development programmes. We also build capacity of partners through train-the-trainer and management development programmes along with providing practical exposure to students through on-the-job trainings and industry visits.

We at Tata Motors continue to nurture a vibrant culture of volunteering by involving our employees and their families in our aspiration to meaningfully contribute to social causes. We see volunteering as a character building activity that helps all our employees in becoming socially responsible individuals.

Water scarcity and water inequality is one of the major concerns affecting India’s overall development. To address the issue of drinking water needs of disadvantaged communities, Tata Motors has initiated Amrutdhara. The programme not only addresses the concerns relating to safe drinking water, but also helps in improving health, fostering gender equality and promoting social equality.

Depletion of forests disturbs the delicate ecological balance and also contributes to climate change. With our initiatives under Vasundhara, we aim to promote environmental consciousness among community members, school students and our employees by engaging them in plantation and cleanliness drives. The underlying vision is that environment being a common global concern, any effort at promoting environmental sustainability at a local level would benefit the environment as well as local communities and society at large.

Our Corporate APPs

TML MMV Offline Training

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Addressing Malnutrition

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